Y, Founder & Principal.

Y is my consulting and advising practice. My current engagements focus on:

Narrative design

I help founder-led companies shift from marketing through transactional, corporate channels... toward telling a cohesive story that's worth sharing.

“f*ck yeah, this is awesome! let's roll it out”
— Billionaire founder & CEO (Responding to a narrative proposal)
“This is so good! The language is perfect — just so coherent. In the area that has felt disjointed.”
— Private equity SVP

Executive writing coaching

For leaders who have something important to say and want to say it themselves — rather than outsourcing their thinking to a ghostwriter or LLM.

“Working with Jonathan has been one of the best decisions I've ever made.”
— Elena Verna
“Jonathan is one in a billion.”
— Best-selling business author

Interested?

Start with Y

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